Owning your own home is a dream common to many credit union Members. But it seems as though more often than not they turn to banks or other lenders to translate dreams into reality.
The CU Housing Roundtable estimates that after thirty years credit unions have not been able to muster more than 2% market share. Why credit unions have lagged in establishing and growing their own programs is a matter of some ongoing debate, but regardless the low level of market penetration should be of concern to credit union leaders on many different levels.
This podcast features an interview with Dan Green, Executive Vice President of Prime Alliance, to discuss some of the underlying market dynamics, and to focus on how credit unions can overcome what some might see as obstacles to establishing and growing a housing finance program.
Show References: Credit Union Housing Roundtable and white papers — Credit Union Housing Roundtable; Two to Ten White Paper; Reverse Mortgage White Paper
Contact: Dan Green, dgreen@primealliancesolutions.com, (206) 439-5957, www.primealliancesolutions.com
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