Turbocharge Your Debit Card Revenue With An Effective Marketing Program

February 22, 2008

Whether the application is bill payment, or retail markets like fast food and movie theaters, debit card acceptance is growing rapidly. This podcast features an interview with Lesley DeCator, Vice President Sales Programs and Engineering at Fifth Third Processing Solutions, and covers growth trends in debit cards and – most important for your credit union – where the growth opportunities are, and how to tap into them. Fifth Third Processing Solutions is an industry leader in debit card and ATM processing, and the NAFCU Services Preferred Partner for those solutions as well.

Lesley will be speaking in more detail on this topic at the NAFCU Strategic Growth and Lending Conference, March 11-14, 2008 in Scottsdale, Arizona. This is the fourth in a series of podcasts featuring speakers from the NAFCU Strategic Growth and Lending Conference.

Contact: Rachelle Powers, Rachelle.Powers@53.com, www.53.com, (716) 565-1806.

References: NAFCU Strategic Growth and Lending Conference, Scottsdale, Arizona, March 11-14, 2008, www.nafcu.org/growth. Open to both NAFCU Members and non-Members.

www.nafcu.org/FifthThird

Integrating Branch Design with Product and Service Strategy

February 19, 2008

The science of branch design has evolved significantly in recent years, away from a ‘cookie-cutter’ approach to one more tailored to business strategy. The layout of your branch should be integrated with your growth strategies. Your branch can (and should) reflect the specific mix of products and services offered at a given location.This podcast features an interview with Dan Robinette and Rebecca Butler, both from KDA, a leading credit union location, design and construction firm. Dan is vice president of sales with KDA, and Rebecca is a design/build professional, both with twenty-plus years of experience in the banking and construction industries. Dan and Rebecca discuss recent trends in branch design, and key success factors in adapting design to strategy. KDA is also the NAFCU Services Preferred Partner for location, design and build services.

Dan and Rebecca will be speaking in more detail on this topic at the NAFCU Strategic Growth and Lending Conference, March 11-14, 2008 in Scottsdale, Arizona. This is the third in a series of podcasts featuring speakers from the NAFCU Strategic Growth and Lending Conference.

Contacts: Dan Robinette, Vice President of Sales at KDA, www.kdaholdingsinc.com, drobinette@kdaholdingsinc.com, (770) 422-3984.

Rebecca Butler, Financial Industry Consultant, www.kdaholdingsinc.com, rbutler@kdaholdingsinc.com, (770) 422-3984.

References: NAFCU Strategic Growth and Lending Conference, Scottsdale, Arizona, March 11-14, 2008, www.nafcu.org/growth. Open to both NAFCU Members and non-Members.

www.nafcu.org/KDA

Achieving High Deposit Growth Rates with Health Savings Accounts

February 13, 2008

Consumer-directed benefits seemed to get a big boost when 401(k) plans started to replace defined benefit plans as America’s retirement plan – a paradigm shift that migrated retirement savings from employer-funded to employee-funded. As part of this shift, Health Savings Accounts (HSA’s) have shown tremendous growth in recent years, and represent a viable growth strategy for credit unions looking to attract new deposit dollars that dovetails nicely with existing retirement products.

This podcast features an interview with Mike O’Brien, Vice President of Resource Development/Product Management at Ascensus (formerly BISYS®) Retirement Services. Mike is an expert in retirement services, with over 23 years and 2200 training sessions under his belt. Ascensus is also the NAFCU Services Preferred Partner for IRA and Health Savings Account forms, documents and agreements.

Mike will be speaking in more detail on this topic at the NAFCU Strategic Growth and Lending Conference, March 11-14, 2008 in Scottsdale, Arizona. This is the second in a series of podcasts featuring speakers from the NAFCU Strategic Growth and Lending Conference.

Contacts: Mike O’Brien, Vice President of Resource Development/Product Management at Ascensus, www.ascensus.com, mike.o’brien@ascensus.com, (218) 825-5165.

Jane Weizenegger, Manager of Association Relations, jane.weizenegger@ascensus.com, (800) 346-3860 x55163

References: NAFCU Strategic Growth and Lending Conference, Scottsdale, Arizona, March 11-14, 2008, www.nafcu.org/growth. Open to both NAFCU Members and non-Members.

www.nafcu.org/Ascensus