What Do Small Businesses REALLY Want From Their Financial Institutions?
Jun 9th, 2008 by nafcuservices
According to the 2007 JD Power and Associates Small Business Banking Satisfaction Study, small businesses are much less satisfied with their financial institutions than are others. This podcast focuses on the findings of a group of credit union and bank executives that spent nearly a year working collaboratively (under the aegis of Deluxe Corporation) to better understand small business value drivers.
You’ll learn about the importance of creating positive experiences and deepening relationships with small business members, how that helps make them less price-sensitive, and, most importantly, hear some practical suggestions for implementation. Our guest is Heather Vaughan, Experience Director, from Deluxe Financial Services, a NAFCU Services Corporation Preferred Partner.
Heather will also be providing a more detailed hour-long presentation on this topic at the NAFCU 41st Annual Conference, July 8-12, 2008 in San Diego, CA.
Contacts: Heather Vaughan, Experience Director, from Deluxe Financial Services, www.deluxe.com, www.nafcu.org/deluxe, Heather.J.Vaughan@deluxe.com
Interviewer: David Frankil, President, NAFCU Services Corporation, 703 522-4770 x.226, dfrankil@nafcu.org
Show References: 41st NAFCU Annual Conference, July 8-12, 2008 in San Diego, CA
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