Successful Marketing Strategies for Your Payment Products

March 10, 2009

It has been said that trying times also offer opportunity, and that statement is probably no truer than it is for payment products offered by credit unions. Although we face significant competing advertising from banks and other financial institutions aimed at our members, presenting a challenge for credit unions looking to market payment products effectively to members and member prospects, the opportunity to do so still exists and is compelling.

In this podcast, we discuss best practices to market credit union payment products with Stephanie Polen, Vice President of Business Development and Marketing for CMC, where she leads CMC’s marketing team in their efforts to grow clients’ payment product portfolios. With Stephanie, we explore the best ways to effectively market your payment products, including consumer trends in the current economy and the challenges and opportunities that they present to you, credit and debit trends in relation to offering the right product at the right time to the right member, and how credit unions should leverage their branches to optimize debit and credit programs.

CMC is the preferred partner of NAFCU Services Corp. for credit card processing and servicing solutions for credit unions, and Stephanie will be presenting a more in-depth version of this discussion at the NAFCU Strategic Growth Conference, March 17–20, 2009 in Clearwater, FL.

Contact: Ms. Stephanie Polen, stephanie.polen@cmcOne.com; Web: www.cmcone.com/CreditUnions, Phone: 812-647-9573.

Interviewer: David C. Frankil, President, NAFCU Services Corporation, 703 522-4770 x226, dfrankil@nafcu.org

Show References: www.cmcone.com/CreditUnions; www.nafcu.org/cmc; www.nafcu.org/growth