Three Steps to Foolproof Member Engagement (Credit Union Conference Presentation)

September 11, 2012

To create a successful marketing strategy for member engagement, there are key factors credit unions should take into consideration. How do you define your target audience? How should you refine your marketing efforts? How do you refocus your strategy to take advantage of those opportunities? Each generation of consumers makes different purchasing decisions and is therefore more receptive to certain marketing efforts. By understanding who your target audience is and their demographic, credit unions will be able to craft specific marketing strategies to become more profitable.

Learn more about how credit unions can take advantage of this opportunity by listening to Wayne Conte, Executive Vice President of Affinion present at NAFCU’s 45th Annual Conference & Exhibition and follow along with the presentation slides.

Contact: Wayne Conte, Executive Vice President of Affinion; Email: wconte@affiniongroup.com;

Phone: (615) 764-2537 Website: www.affiniongroup.com

Show References: http://www.nafcu.org/affiniongroup/

The Ever Changing Payments Landscape: EMV & Mobile Payments (Conference Presentation)

September 6, 2012

EMV Chip Cards, NFC and QR Codes are all new technologies in the payments landscape that can have an impact on financial institutions. With the payments industry continuously growing, credit unions need to think differently about their credit business and how this growing technology can affect their members. Why are these technologies important for my credit union? How can I create opportunities for my business with these technologies?  In this recording, you will learn more about how your credit union can adapt to what the future forecast looks like for this growing industry.

Hear Dean Seifert, Senior Vice President of Product Strategy for Vantiv present from the 45th Annual Conference & Exhibition and follow along with the presentation slides.

Contact: Dean Seifert, Senior Vice President of Product Strategy; Email: Dean.Seifert@vantiv.com Phone: (720) 295-0110 Website: www.vantiv.com Show references: www.nafcu.org/vantiv