Converting your Website into an Ecommerce Site (Podcast)

January 17, 2013

Visionary credit union executives recognize the unprecedented opportunities that exist in their members’ online banking traffic, not to mention the household information they already have as the trusted financial institution. Through website optimization, digital marketing, and website analytics, these leaders are transforming their “brochureware” websites into powerful ecommerce sites, akin to retail sites like Amazon and Overstock.

In this podcast, Jeff Chesky, CEO of Insuritas, provides insight into a special panel, Converting your Website into an Ecommerce Site, at the upcoming NAFCU Strategic Growth conference. Listen to the podcast for an advance discussion on how website optimization works and specific elements of ecommerce. Find out how one credit union applied analytics to improved sales results by 706% and how another got a 33% lift in results just by changing where an offer was displayed on the page.

The panel features Alex Yoder, CEO, Webtrends and includes Jeremy Walker, Vice President Of Digital Marketing, Primacy and W. Brian Harrigan, Chairman and CEO, Insur I.Q.

Learn more about the panel and conference.

Through January 31, you can save $100 off registration by using promo code NEWYEAR. Cannot be applied to previous registrations or combined with other offers.

**Please note that this podcast is slightly over 40 minutes in length.**