It has been said that trying times also offer opportunity, and that statement is probably no truer than it is for payment products offered by credit unions. Although we face significant competing advertising from banks and other financial institutions aimed at our members, presenting a challenge for credit unions looking to market payment products effectively to members and member prospects, the opportunity to do so still exists and is compelling.
In this podcast, we discuss best practices to market credit union payment products with Stephanie Polen, Vice President of Business Development and Marketing for CMC, where she leads CMC’s marketing team in their efforts to grow clients’ payment product portfolios. With Stephanie, we explore the best ways to effectively market your payment products, including consumer trends in the current economy and the challenges and opportunities that they present to you, credit and debit trends in relation to offering the right product at the right time to the right member, and how credit unions should leverage their branches to optimize debit and credit programs.
CMC is the preferred partner of NAFCU Services Corp. for credit card processing and servicing solutions for credit unions, and Stephanie will be presenting a more in-depth version of this discussion at the NAFCU Strategic Growth Conference, March 17–20, 2009 in Clearwater, FL.
Sponsored by NAFCU Services Corporation and our Preferred Partners, these ads are free for NAFCU members to use in your marketing efforts. We even negotiated a set one-time fee of $150 with the ad designers to have the ads customized for your credit union!
Place on local TV or cable
Post on your website
Show in your lobby
Place in local movie theaters
Link in your email marketing campaigns
Use in presentations
At NAFCU Services, we’re dedicated to providing solutions that strategically position you for growth and productivity, and hope that these ads will prove effective in reaching out to Members and prospects alike.Watch the winning ads and request your free ad now at www.nafcu.org/video-ads.
Credit Unions are feeling the pinch today, and all reports seem to indicate that the economic situation is not getting better anytime soon. Credit unions have always served to provide sound financial advice and counsel to their members, which may prove challenging in times like these. This podcast features valuable tips from financial experts Denis Walsh, President and CEO, and Michael Thompson, National Director of Sales, for Money Concepts. In this podcast you will hear about how to best help your members as they struggle with situations such as declining 401(k)s and stock portfolios on life support.
Money Concepts has offered financial planning and wealth management services since 1979, and is the NAFCU Services Corporation preferred partner for financial planning and wealth management, working with credit unions across the country to offer turn-key services to their members. Denis and Michael both have over 25 years of experience in the financial planning industry and hold multiple financial certifications.
With the possible exception of front-line tellers, is there any part of your credit union that is more relevant to the quality of your Member relationships than your call center? Effective call centers can enhance relationships, retention, and enable cross- and up-selling. This podcast features a discussion with Kevin Linde, VP of Operations for CMC, with a specific focus on how you can maximize performance of what is undoubtedly a significant investment in time and resources. CMC is also the NAFCU Services Preferred Partner for credit card processing.
Contact: Stephanie Polen, VP Business Development and Marketing, CMC, stephanie.polen@cmcone.com, 812 647-9573
According to the 2007 JD Power and Associates Small Business Banking Satisfaction Study, small businesses are much less satisfied with their financial institutions than are others. This podcast focuses on the findings of a group of credit union and bank executives that spent nearly a year working collaboratively (under the aegis of Deluxe Corporation) to better understand small business value drivers.
You’ll learn about the importance of creating positive experiences and deepening relationships with small business members, how that helps make them less price-sensitive, and, most importantly, hear some practical suggestions for implementation. Our guest is Heather Vaughan, Experience Director, from Deluxe Financial Services, a NAFCU Services Corporation Preferred Partner.
Heather will also be providing a more detailed hour-long presentation on this topic at the NAFCU 41st Annual Conference, July 8-12, 2008 in San Diego, CA.
Learn the keys to an effective credit card program, get ideas for improvement and hear what other credit unions are doing to drive growth. Listen to Mike Cebrick, Senior Director Business Development, Alliance Financial Services, present at NAFCU’s 2008 Strategic Growth & Lending Conference.
Every credit union wants to enhance Member relationships, build loyalty, increase the effectiveness of their marketing and cross-selling efforts. This podcast features a conversation with Katie Gore, Vice President of Market Opportunity, from Deluxe Financial Services, who will talk about specific strategies for credit unions to maintain relevancy, keep up with the competition and know where to focus their efforts while also providing first-rate customer service and achieving business goals. As you’ll find out, no surprise, it all comes down to building relationships. As a bonus, Katie will also discuss the future of checks in a financial marketplace becoming ever-more dominated by electronic transactions.
Contact: Katie Gore, VP of Market Opportunity, Deluxe, Katie.Gore@Deluxe.com
Whether the application is bill payment, or retail markets like fast food and movie theaters, debit card acceptance is growing rapidly. This podcast features an interview with Lesley DeCator, Vice President Sales Programs and Engineering at Fifth Third Processing Solutions, and covers growth trends in debit cards and – most important for your credit union – where the growth opportunities are, and how to tap into them. Fifth Third Processing Solutions is an industry leader in debit card and ATM processing, and the NAFCU Services Preferred Partner for those solutions as well.
Lesley will be speaking in more detail on this topic at the NAFCU Strategic Growth and Lending Conference, March 11-14, 2008 in Scottsdale, Arizona. This is the fourth in a series of podcasts featuring speakers from the NAFCU Strategic Growth and Lending Conference.
References: NAFCU Strategic Growth and Lending Conference, Scottsdale, Arizona, March 11-14, 2008, www.nafcu.org/growth. Open to both NAFCU Members and non-Members.
The science of branch design has evolved significantly in recent years, away from a ‘cookie-cutter’ approach to one more tailored to business strategy. The layout of your branch should be integrated with your growth strategies. Your branch can (and should) reflect the specific mix of products and services offered at a given location.This podcast features an interview with Dan Robinette and Rebecca Butler, both from KDA, a leading credit union location, design and construction firm. Dan is vice president of sales with KDA, and Rebecca is a design/build professional, both with twenty-plus years of experience in the banking and construction industries. Dan and Rebecca discuss recent trends in branch design, and key success factors in adapting design to strategy. KDA is also the NAFCU Services Preferred Partner for location, design and build services.
Dan and Rebecca will be speaking in more detail on this topic at the NAFCU Strategic Growth and Lending Conference, March 11-14, 2008 in Scottsdale, Arizona. This is the third in a series of podcasts featuring speakers from the NAFCU Strategic Growth and Lending Conference.
References: NAFCU Strategic Growth and Lending Conference, Scottsdale, Arizona, March 11-14, 2008, www.nafcu.org/growth. Open to both NAFCU Members and non-Members.
