NAFCU Services Credit Union Podcasts

Case Study: How Mission FCU Integrated Online Calculators into Its Digital Marketing Strategy

February 8, 2013

Best Practices for CULookup.com Calculators

In 2012, CULookup.com’s award-winning financial calculators exceeded more than 2 million calculations by online users, representing a 22 percent increase from the 1.65 million calculations in 2011. Nearly 545,000 unique visitors performed calculations, either on CULookup.com or on credit union websites. The calculators were launched in February 2010 as a free NAFCU-member benefit and for use by other credit unions as well. Since then, more than 5,800 customizable calculators have been created by NAFCU members and other credit unions. The calculators are easy to implement and can be customized to match a credit union’s branding.

The calculators are available to the public on www.CULookup.com, and are free for NAFCU members to use on their websites. There are 30 calculators that cover financial topics such as home buying, saving, borrowing, retirement, and auto financing. The most popular calculators are found in the auto, mortgage, and loan payment sections.

Mission Federal Credit Union started using CULookup.com calculators in June 2012, and since then has topped the charts in the number of visitors to their embedded calculators. In this podcast, Robin Martin, Multimedia Producer and Developer at Mission FCU, discusses how he successfully integrated

CULookup .com calculators into his digital marketing strategy. Robin shares tips on how to drive traffic to the calculators and the feedback he has received from members.

Mission Federal Credit Union is based in San Diego, CA and has over $2.3 billion in assets.