NAFCU Services Credit Union Podcasts

Optimizing Online Interaction with Your Members

February 8, 2013

You’ve probably noticed the way your members are interacting with you is changing. More than half of Generation X and Y actively use online banking while 46 percent of baby boomers do as well. Mobile banking is now used by 33% of mobile users. In order to leverage these data points into meaningful, member-centric interactions, credit unions must actively pursue the convergence of marketing into their technology solutions.

Since their inception, credit unions have enjoyed a higher level of member satisfaction than other financial institutions. As relationships increasingly move online and away from traditional face-to-face interactions, how can your credit union retain its strong bond with your membership? How important is your bricks-and-mortar presence as online and mobile banking grow?

In this podcast, Paul Fisher, Chief Technology Officer at Insuritas, discusses how data collection and personal targeting can help members feel and stay connected to their credit unions. He explains how to get started and measure success. Paul shares tips for your website that you can implement right now.

Paul is speaking at the NAFCU Technology and Security Conference in Austin, TX, February 26–28. He and Dash Lavine, Director of Mobile Analytics/Partner Integrations at Webtrends, will present “Technology’s Role—Optimizing Member Experience to Drive Business Success.” Learn more.

Insuritas is the NAFCU Services Preferred Partner for Outsourced Insurance Agency Solutions.