NAFCU Services Credit Union Podcasts

Uncover Your Secret Within: Using Member Data to Strengthen Your Bottom Line

November 4, 2013

The amount of member data is limitless and can be overwhelming. How can you dissect this data to make it more powerful and use it to your advantage? In this podcast from the 2013 NAFCU Annual Conference, Maria Del Amo, Steve Miller, and Trish Donahue explore how to develop a successful growth strategy using member data to deepen your credit union member relationships and improve your credit union’s revenue. Included is a list of 10 database marketing strategies and several successful case studies, including laser-focused retention, maximizing wallet share, new client development, and logical development.